Receive ‘Tips’ Directly From Fans For Youtube Creator

Receive ‘Tips’ Directly From Fans For Youtube Creator

YouTube Creators Can Now Receive 'Tips' Directly From Fans

Earlier this summer, Google announced that viewers would soon be able to ‘tip’ YouTube channel creators “at any time, for any reason.”

Slightly over two months later, the feature has quietly launched. As noticed by Android Police, content creators can now accept donations directly on their YouTube pages. For viewers, this means that when you watch a video by a creator that takes tips, you’ll see an icon in the left corner of the screen. Hover over it, and it will reveal a ‘support’ banner. Click on it, and you can choose exactly how much you’d like to donate.

How much money you give won’t be made public – only the recipient will see the amount, Google explains, although if you’d like to leave a comment with your donation, it “will have a special badge next to it to let people know you supported (but the amount you selected will not be displayed).”

Related: Here’s Why YouTube Video Creators Are About to Make a Lot of Money

Currently, Fan Funding is only available in the U.S., Australia, Japan and Mexico. YouTube takes a 5 percent cut from all donations, plus a small base fee (21 cents, if you donate from the U.S.).

Donations can be made via browser or with YouTube’s Android app.

The feature has the potential to drum up quite a bit of money for a wide swath of YouTube creators, the vast majority of whom make almost no money from the platform’s pre-roll ads.

“To put it really simply, any viewer can show any creator their love by tipping them,” YouTube CEO Susan Wojcicki said in June. It will be interesting to see how this plays out – if creators are able to generate enough money to fund new projects, YouTube could become a possible competitor to crowdfunding sites such as Kickstarter and Indiegogo.

Be Sociable, Share!

YouTube Video Creators Are About to Make a Lot of Money

YouTube Video Creators Are About to Make a Lot of Money

Here's Why YouTube Video Creators Are About to Make a Lot of Money

Yesterday, YouTube revealed a range of shiny new features for the site’s creators and consumers, including the introduction of higher-quality video, the ability for fans to submit translated subtitles for videos and an app that allows creators to track their videos’ metrics in real time.

The most exciting reveal, however, was the company’s announcement that it will be entering the crowdfunding arena. Soon viewers will be able to ‘tip’ YouTube channel creators, an exchange that can happen “at any time, for any reason,” the company wrote.

“To put it really simply, any viewer can show any creator their love by tipping them any amount between $1 and $500,” YouTube CEO Susan Wojcicki said at VidCon yesterday.

The move positions YouTube as a possible Kickstarter and Indiegogo competitor, although form-wise, its ‘tip’ system mirrors the San-Francisco-based crowdfunding platform Patreon, which just received $15 million in series A funding. Unlike both Kickstarter and Indiegogo, which raise money to fund large projects, Patreon calls on backers to commit a small amount of cash each time an artist releases something new (from a song, to an article, to a video short).

While fan funding hasn’t officially launched yet (it’s currently being tested by a handpicked group of creators), the feature has the potential to drum up quite a bit of money for the very indie musicians whose labels are currently being bullied by YouTube.

The video-streaming service has allegedly been strong-arming indie record labels as it works to build a paid, advertising-free version of its service to compete with subscription streaming services such as Spotify and Rdio. By threatening to block indie labels’ videos until they agree to “unfavorable terms” (including an alleged clause, which stipulates that if the company strikes a lower deal with one label, it can retroactively reduce rates for all other labels) YouTube is essentially doing to musicians what Amazon, in its ongoing battle with Hachette, is doing to authors.

It’s unclear if YouTube will take a cut of the ‘tips’ donated to creators on the site. Currently, both Kickstarter and Patreon take 5 percent of the funds collected on their platforms.

Be Sociable, Share!

Internet Marketing Tips

 

HOW TO IMPROVE MY WEBSITE’S RANK?

How does a search engine decide whether or not to show my site?

As you embark on your online marketing journey, you will realize that you will not be able to run away from being found by search engines. Most search engines score your site based on a few criteria, namely through Relevance, References & Popularity. Search Engine Optimization (SEO) is actually a best practice that takes into account how search engines score, in order to improve your site’s rank organically.

Scoring on Search Engines via Relevance

Relevance for a search engine ultimately refers to keywords that are used during a search activity. For example, entering “Cheap Flight to Tokyo” into a search engine will spawn all kinds of results.

When a page has the word “cheap”, “flight” or “Tokyo” in it, they will be assigned a score. If you have words that are related to the ecosystem of related words on a topic, it will be given extra points.

For elaborate further, this means that pages that contain words or phrases that are within the ecosystem of activities that are commonly associated with the search criteria such as Tokyo, Narita, Haneda, flight, travel, holiday, break, relax, business, the page rank will be scored higher.

This ultimately increases the likelihood of the Search Engine displaying your page as a possible search result.

Scoring on Search Engines via References

References are a term that most search engines use to simulate the real-world scenario of asking for a references to gauge whether or not a product is reliable, or if the service provided is of quality.

For example, if you had a toothache, and if you asked your mom if she knew any good dentists around, you would generally trust her words more than a commercial because your mother does not have any intention of making money out of you and because her opinions will reflect the truth out of her concern for your well-being.

When it comes to search engines, references are detected whenever there is a hyperlink back to your site, or what is commonly known as a backlink. The more links back to your site, the higher the score. The more popular those sites are, the higher the weightage of the reference.

Scoring on Search Engines via Popularity

The more visitors your site receives, the more popular they assume your website to be for a particular topic. This will influence the score they assign to your website.

Generating Results from the Search Engine

These results are crunched, scored and then ranked based on all the criteria above to generate a list of potential answers for you. They are then filtered by the availability of the results from a site within your geographical region, which are then broken down into a series of pages that could contain a list of millions of answers.

As you would have noted from now, most people don’t have the habit of going through more than the first few pages of results before they lose their attention and give up. So this is why it is important for you to rank well, or risk losing a significant amount of traffic to your website.

SIMPLE WAYS TO IMPROVE YOUR WEBSITE’S PAGE RANK

Metric Tip to improve online marketing results
Relevance

If your site contains more keywords that revolve around the topic that is used by the visitor looking for something the higher your page rank becomes.
Make sure your site is built predominantly in HTML so that search engines can crawl it
Talk about problems your customers face, and how your solution can address those issues
Make it easy for them to be take action and become your customer now. Allow them to buy online, make a booking or arrange for an appointment online
References

The more links you have back to your website , the better your site ranking becomes.
List yourself on classifieds, forums and social networks to increase the number of hyperlinks linking back to your website.
Take the time to negotiate with friendly parties to crosslink amongst each other’s websites and get them to link back to you
Get press coverage and request that the editor include a link back to your website to maximize your coverage and increase awareness.
Encourage customers to blog or share their positive experience with your organization to increase awareness.
Popularity

The more people visit your website, the better your page rank becomes. This results in a higher likelihood of your website appearing in search engine results.
When your solution has a competitive advantage such as being cheaper, better & faster, the likelihood of people visiting you will be higher.
Spending money on advertising to acquire online traffic helps to get more people to know about your brand online.
Running promotions or campaigns will incentivize your customers to consider your brand’s offering more strongly.

Is there a way I can improve my site’s ranking on my own?

If you are serious in improving your site’s page rank, the table above contains a few fundamental tips that you can implement quickly in order to get concrete results.

Be Sociable, Share!